We need fair & balanced media coverage of Brigantine Beach. Our jewel of an Island gets better and more beautiful by the day. You didn’t know that if you only read the Philadelphia Inquirer, Press of AC, or viewed the Brigantine Chamber of Commerce website. You see, pictures are worth a thousand words. The Inquirer & AC Press seem to only cover our struggles, and the Chamber & City websites are devoid of photos depicting Brigantine’s amazing comeback. This makes us wonder who’s really in charge of communications: attracting tourism, business and investment to our town.
Why is the City of Brigantine paying a well-compensated public employee to build a business directory?…..something the Brigantine Chamber should be doing with their own money….not taxpayer’s money.
One simple photo can do more good (or harm) than a million dollars in TV, Radio & Newspaper advertising. A recent article on Philly.com was called: Months after Sandy, Brigantine Still Far From Normal.
Another article featured an ill-advised interview and quotes potentially taken out of context from a local Brigantine Realtor in a story called: Luck sours for Jersey Shore town near Atlantic City. The local Real Estate agent made the critical mistake of talking to a reporter potentially looking for ‘bad’ news along the Jersey shore.
Why did this Brigantine Real Estate office allow a newbie agent to talk to a reporter from the biggest website in central PA? No matter if the reporter was 100% accurate or not about the quotes, the willing participant (agent) and the Real Estate office must take full responsibility for this unfortunate mistake…..apologize….and move forward. Mistakes like this hurt everyone in Brigantine.
While some are still hurting and need help, we also need to be telling beach lovers why they should buy, rent and visit Brigantine Beach… since tourism, Real Estate & home services are key drivers of our Brigantine economy.
We liked the “Stronger than the Storm” marketing campaign for NJ. Yet most people still want to see the current Jersey shore with their own eyes. When driving here is not possible, photos & video can really help. That’s why BrigantineNOW.com takes a TON of photos and shoots a TON of Brigantine Video. We want the world to know the REAL value and current status of Brigantine Beach, not just the one-sided coverage they see in the local papers or on TV.
EXAMPLE of why many Brigantine homeowners /business owners are angry: The Brigantine Chamber of Commerce website has no relevant/current vacation-oriented photos, but it does feature a ‘who got arrested’ section via the Police Department blotter.
Another example of why Brigantine homeowners / business owners are angry: (we hope it’s not true)…a Brigantine public employee allegedly runs a Brigantine Facebook page, pushes their own private business interests, and keeps posting Hurricane Sandy photos as we approach the Summer tourism season. CLICK photo to left to enlarge.
This obvious and hurtful activity has to stop.
To the outside world, many are still skeptical about vacationing or buying a home on Brigantine Beach. It shouldn’t be that way. The post-Sandy media coverage of Brigantine Beach was extra heavy due to the Obama visit. To be sure, a substantial amount of homes located in low-lying parts of Brigantine Island were hurt. This was and still is newsworthy, but it needs to be balanced with showing off the amazing beauty, excellence and rebound of our entire coastal island.
If a rogue public employee & our local business chamber drop the ball with tourism & marketing efforts, all Brigantiners get hurt. All Brigantine homeowners & business owners depend on visitors, buyers & renters for their livelihood and/or home valuations. See 2012 Brigantine Chamber of Commerce Financial Report here.
Photos, video, email, Facebook and YouTube are some of the tools we use to communicate with those interested in Brigantine Beach.
We use these digital tools to combat the one-sided/in-accurate info about Brigantine….we also use these tools to amplify & share all that is good about our seaside community.
We want fair & balanced coverage of Brigantine Beach. That’s a big part of the mission of BrigantineNOW.com.
BrigantineNOW.com is now the #1 source of news & info about Brigantine Beach. Local newspapers are ok, but they reach a very, very small handful of the total potential audience for all things Brigantine.
Click below for some AWESOME pics of Brigantine Beach.