The Miss America Organization; headquartered here in Atlantic City at the Claridge Hotel have re-upped with dick clark productions. It’s a new three year deal to continue the live telecast of the Miss America Competition on ABC-TV.
“What started as a deal for a well structured time buy in 2011, was renegotiated in 2013 to a deal whereby Miss America would receive a network license fee. I am proud to announce today that our license fee deal with ABC has been renewed to broadcast the Miss America Competition through the 2018 telecast!” said Sam Haskell, Executive Chairman and CEO of the Miss America Organization.
The 2016 telecast came in at #1 on the Nielsen Twitter TV Ratings Top Ten (Series and Specials) for the week of September 7 – September 13, 2015. Despite heightened competition, the 2016 Miss America Competition shot up from its lead-in (+75%/+67%) and gained 1.7 million viewers and 31% in Adults 18-49 from its first half-hour to its final half-hour. During its final half-hour from 10:30-11pmas Miss Georgia Betty Cantrell was crowned, the Miss America Competition drew 7.9 million viewers and a 1.7 rating, 5 share with young adults.
Haskell continued, “We are now poised to continue our successful rebranding of Miss America for three more years with our good friends at dick clark productions as we journey onward towards our 100th anniversary!”
“We are happy to extend and build on our partnership with Miss America and ABC,” said Mike Mahan, President of dick clark productions. “We look forward to growing the Miss America legacy for years to come!”
“We are also very happy to continue working with our outstanding television team at Tall Pony Productions, including producers Tony Eaton and Lauren Harris as well as head writer and producer Lewis Friedman,” said Miss America Organization Chairman of the Board, Lynn Weidner. “This past year’s telecast was one of our best and most-watched in years, and we look forward to three more years on ABC with this outstanding team.”
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