{"id":25743,"date":"2014-11-27T19:43:41","date_gmt":"2014-11-28T00:43:41","guid":{"rendered":"https:\/\/brigantinenow.com\/?p=25743"},"modified":"2015-07-20T08:04:26","modified_gmt":"2015-07-20T12:04:26","slug":"what-lucy-the-elephant-could-teach-brigantine","status":"publish","type":"post","link":"https:\/\/brigantinenow.com\/what-lucy-the-elephant-could-teach-brigantine\/","title":{"rendered":"What Lucy The Elephant Could Teach Brigantine"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-25744\" src=\"https:\/\/brigantinenow.com\/wp-content\/uploads\/2014\/11\/2014-11-27_19-45-06-633x520.jpg\" alt=\"Lucy on Verge of Tear Down\" width=\"425\" height=\"349\" \/>Even with the best beaches in South Jersey, along with prime property, safe streets and easy access to Atlantic City, Brigantine is still looking for a retail & tourism rebound. Maybe a Margate elephant could teach us a thing or two?<\/p>\n<p>From\u00a0<a class=\"fn\" href=\"http:\/\/popdust.com\/author\/kevin-fortuna-and-harry-sweeney\/\" rel=\"author\">Kevin Fortuna and Harry Sweeney<\/a>, as seen in POP DUST >><\/p>\n<p>In 1881, eight years before the completion of the Eiffel Tower, a real estate entrepreneur named <strong>James Lafferty<\/strong> built a six-story high wooden elephant on a deserted stretch of barrier island beach just south of <a href=\"http:\/\/popdust.com\/tag\/atlantic-city\" target=\"_blank\">Atlantic City<\/a>, in southern <a href=\"http:\/\/popdust.com\/tag\/new-jersey\" target=\"_blank\">New Jersey.<\/a><\/p>\n<p>Lafferty\u2019s goal was simple. He owned a lot of nearby land and he needed a gimmick to attract potential buyers. The gimmick was <strong>Lucy, the Margate Elephant.<\/strong><\/p>\n<p>Ninety years later, Lucy was a tattered, wasting-away wreck, when two local ladies undertook her restoration. They raised $25,000 with cookies and bake sales to move the building from the ground it stood on behind a local bar to a public park next to a hot dog stand. One day shortly afterward, they approached a local advertising man and said \u201cWe need advertising help.\u201d \u201cWhat for,\u201d he responded. \u201cTo save Lucy,\u201d they said.<\/p>\n<p>\u201cIt seems that a private school in Connecticut needed to renovate a building, but they didn\u2019t have the funds. They had plenty of local connections, but no money. So some clever parent came up with the idea of approaching a friendly bank for a loan, having each parent family co-sign the loan for a thousand dollars and agree to pay the annual interest until the loan was repaid by the school. The school got the money they needed. The kids got a renovated school. And, the parents got a tax deduction for the interest they paid and the warm feeling that they\u2019d done something good for the school. So, let\u2019s do the same thing here.<\/p>\n<p>This all took place in the early 1970s when Atlantic City had hit rock bottom. As viewers of HBO\u2019s <a href=\"http:\/\/popdust.com\/tag\/boardwalk-empire\" target=\"_blank\"><em>Boardwalk Empire<\/em> <\/a>know, this wasn\u2019t the first time; Atlantic City\u2019s roller coaster economics have been a topic of fascination since its founding. But this time, a perfect storm of negative events had caused its convention and tourism business to collapse and casinos were only a dream on the horizon. The first\u00a0 casino referendum failed, but the second one passed. The campaign promised the moon to local supporters, but for nearly forty years casino owners focused mainly on delivering point-to-point visitors to their fortresses, which were consciously built to diminish the natural attractions of the island.<\/p>\n<p>READ FULL POP DUST STORY HERE \u00a0<a href=\"http:\/\/popdust.com\/2014\/11\/26\/margate-atlantic-city-elephant-lucy-history-lesson\/#slide1\" target=\"_blank\">http:\/\/popdust.com\/2014\/11\/26\/margate-atlantic-city-elephant-lucy-history-lesson\/#slide1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even with the best beaches in South Jersey, along with prime property, safe streets and easy access to Atlantic City, Brigantine is still looking for a retail & tourism rebound. Maybe a Margate elephant could teach us a thing or two? From\u00a0Kevin Fortuna and Harry Sweeney, as seen in POP [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[306,215,31,105],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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