Can Brigantine learn something about ‘economic re-invention’ from Atlantic City? Many along Brigantine Beach are supportive of newly elected Mayor of Atlantic City; Don Guardian’s enthusiasm for growing regional tourism.
Brigantine’s economic future could certainly benefit from the successful increase of non-gaming attractions in Atlantic City.
Guardian’s marketing evangelism will hopefully rub off on Brigantine, where our island’s past administration seemingly chased off every motel, and made life tough for marinas, restaurants, retail and attractions.
Mayor Guardian stepping up efforts to re-invent Atlantic City.
While plummeting gambling profits look bleak, the bright side of this decline is AC’s increased efforts to learn from Las Vegas. Today, Sin City relies much less on gaming dollars, and much more on attractions and entertainment.
In 1990, Las Vegas had 61% of revenue coming from casino gambling. Today, non-gaming revenue brings in approx 64% of Las Vegas’ total revenue. New marketing ideas positioned Vegas as a complete tourist destination with hotel, entertainment, retail, food and beverage. Read more
Brigantine Beach is also benefiting from the Atlantic City Alliance. The ACA plan is to rebuild Atlantic City’s reputation, broaden its appeal beyond gaming, to multi-night, year-round destination.
The Atlantic City Alliance recently announced blockbuster beach concerts and new airline flights. That’s just for starters.
Could small cruise lines be operating out of local waters be next? Reports say that Atlantic City & our Brigantine waterways are certainly deep enough to handle cruise ships up to 200 feet long.
In a recent Press of Atlantic City report, Mayor Guardian said smaller cruise ships could use the inlet and channel between the Golden Nugget Casino and the Brigantine Bridge. Guardian discussed this idea at a European-American Chamber of Commerce event on June 12.
Guardian wants develop the under-leveraged attractions and land at Gardner’s Basin. Just a 5 minute drive over the bridge, Gardners Basin is also home to the AC Aquarium.
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